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	<title>Strong as an Ox &#187; ecommerce</title>
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	<link>http://www.strongasanox.co.uk</link>
	<description>Ian Oxley - ASP.NET, PHP, JavaScript and Web Applications</description>
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		<title>Nice UX on The Book Depository&#8217;s Payment Page</title>
		<link>http://www.strongasanox.co.uk/2009/09/25/nice-ux-on-the-book-depositorys-payment-page/</link>
		<comments>http://www.strongasanox.co.uk/2009/09/25/nice-ux-on-the-book-depositorys-payment-page/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 09:07:50 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[ux]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.strongasanox.co.uk/?p=197</guid>
		<description><![CDATA[Quite often, when buying books off Amazon, you can sometimes get them cheaper by going to a marketplace seller&#8217;s own website. That&#8217;s how I came across The Book Depository, where I have bought a few books recently. One nice UX feature that I like on this site was the way in which they highlight where [...]]]></description>
			<content:encoded><![CDATA[<p>Quite often, when buying books off Amazon, you can sometimes get them cheaper by going to a marketplace seller&#8217;s own website. That&#8217;s how I came across <a href="http://www.bookdepository.co.uk/">The Book Depository</a>, where I have bought a few books recently.</p>
<p>One nice <abbr title="User Experience">UX</abbr> feature that I like on this site was the way in which they highlight where to find your credit card <abbr title="Card Verification Value">CVV</abbr>/security number depending on which credit card you are using:</p>
<div class="screenshot">
<div id="attachment_201" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.strongasanox.co.uk/wp-content/uploads/2009/09/visa_cvv.jpg"><img class="size-medium wp-image-201 " title="visa_cvv" src="http://www.strongasanox.co.uk/wp-content/uploads/2009/09/visa_cvv-300x206.jpg" alt="Visa card with CVV number highlighted" width="300" height="206" /></a><p class="wp-caption-text">Visa card with CVV number highlighted</p></div>
</div>
<p>The image above shows the security number highlighted on the signature strip when you select Visa from the credit card type drop-down list. Compare that with the screenshot below showing the security number highlighted on the <em>front</em> of the card when American Express is selected:</p>
<div class="screenshot">
<div id="attachment_203" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.strongasanox.co.uk/wp-content/uploads/2009/09/amex_cvv.jpg"><img class="size-medium wp-image-203" title="amex_cvv" src="http://www.strongasanox.co.uk/wp-content/uploads/2009/09/amex_cvv-300x206.jpg" alt="AMEX card with the CVV number highlighted" width="300" height="206" /></a><p class="wp-caption-text">AMEX card with the CVV number highlighted</p></div>
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<p>It&#8217;s a simple feature really, but nicely implemented.</p>
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